# Site Identity

**Open WordPress > Appearance > Customize > Site Identity**

![](https://1843780857-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MaXty7PwzltVHa_ZvX3%2F-MdW_7OQ5PnNzQ0dyMT5%2F-MdW_Yn3sJOWuo9t-Y4q%2Fimage.png?alt=media\&token=7d31607b-d962-45a7-b56d-eea2b6c5fb6f)

**1. Logo**: Upload to change logo for your site

**2. Site Title:** Title of your website

**3. Tagline:** Tagline for your shop and business 

* Display site title and tagline

**4. Site icon (favicon):** 

\+ Site icon should be square and at least 512x512 px

\+ Format image: jpg, svg, png, jpeg, 

**"Publish"** with all changes.